Use real stories, with real names, from real people in and around your organization.
Yep, it’s that simple.
OK – so this a bit of a ‘clip show’ blog post. We’ve written about why you should use stories, how to use stories and how to find stories here:
The 6 best place to get stories for your nonprofit
Forget facts and figures – try sensual storytelling
Sincerity – Part One & Part Two
Replace third person anonymous with first person singular
Nuke that miserable thank-you memo!
Is your organization the stuff of legends?
This change really is so simple, and so worth it. If you’re not using stories in your fundraising, you’re missing out on dollars that donors would be happy to give you – if only they knew how passionate you were about the cause!
And keep an eye on your inbox later this week for June’s tip of the month! If you’re not already receiving our monthly tips & special reports, you can sign up here.
