Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It
Even though this blog about how to build a fundraising story bank is coming up on five years old, it’s still as relevant
It’s time: we’re headed into the calendar year-end. If you’re anything like us, the chaos is in full swing! So, let us
Your integrated fundraising campaign is like a puzzle. Each piece – the great story, the channels you choose to deliver that story,
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No
It has been a little while since I last reported on the state of direct mail production. In that time, direct mail
In a bit of insight often attributed to both Hemingway and Banksy (but probably originating from neither artist), there’s an idea that
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle
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