Surely all of us have spent much of our lives trying to change behaviours in others. And, most of us have probably given up at some point and come to the conclusion that you just can’t change others.
The Heath brothers have proven us all wrong in ‘Switch’. In a highly entertaining and story-filled book, the Heaths have used solid science to give us the recipe for changing behaviour in others. Those others could be our partners, our kids, our employees – and of course our donors!
This is a fascinating, funny and hopeful book. It’s a must read for anyone in the charitable sector who is trying to persuade anyone to do anything. Read it. Laugh. And learn!
