The Canadian Centre for Policy Alternatives (CCPA) had a challenge: their donor file was shrinking, and their fundraising efforts weren’t fully integrated across channels. They needed a fresh, strategic approach to re-engage donors and introduce more sophisticated digital fundraising techniques.
That’s where Good Works came in. We designed a fully integrated campaign that blended direct mail, email, and digital ads—each piece working together with consistent, compelling storytelling. The goal wasn’t just to raise funds, but to create deeper connections with donors and demonstrate CCPA’s adaptability in an evolving fundraising landscape.
This campaign marked CCPA’s return to Good Works—and their first truly integrated fundraising effort. We started by strengthening their organizational voice, ensuring that messaging flowed seamlessly across direct mail, email, and digital ads.
A key focus was digital integration. We helped CCPA set up proper tracking and analytics, ensuring they could measure results effectively. By mapping out a clear donor journey, we ensured that supporters received a cohesive experience across all touchpoints—whether they opened a letter, clicked on an email, or saw an ad.
Good Works helped us take a big step forward in our fundraising strategy. Their expertise in multi-channel campaigns gave us a roadmap for integrating direct mail and digital – while keeping our donor relationships strong.
Stephanie Miller
CFRE Senior Director, Community and Donor Development, The Ontario SPCA
The outcome? Online giving skyrocketed, and so did overall response rates. Year-over-year revenue increased, and the CCPA gained a newfound confidence in digital fundraising.
This campaign wasn’t just about one-time results—it was about setting CCPA up for long-term success. With better tracking, a stronger digital presence, and a clear multi-channel strategy, they now have the tools to build even stronger donor relationships.
Next, we’ll continue refining integrated campaigns while exploring new digital acquisition opportunities. Whether it’s direct donations or lead generation, CCPA is now well-positioned to grow its fundraising efforts in a way that’s both strategic and sustainable.
We’re chatty! We’d love to talk with you about the fundraising challenges you’re facing, the trends in the sector, the solutions we can bring to the table – you name it! Reach out to book 30-minute, no-commitment discovery discussion with us.
