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Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?

If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as

You have a copywriting deadline to meet, but how are you supposed to deliver high impact copy, without spending every waking hour

The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt

Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It

For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the

Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their

Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or

A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death

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