Design Fundamentals for Your Direct Mail Campaigns
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
fundraising
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail
To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from
Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems
When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and
Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and
Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re
SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with
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