fundraising Archives - Page 4 of 25

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Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It

For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the

It’s August. For some, that means sweltering days spent in the pool, in the lake, or in the air conditioning. But for

Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their

Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or

A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death

For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around

How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered

It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it

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