Fundraising Trend #4: How to Double Revenue With Fewer Donors
I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many
I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many
Okay, so I’m going to date myself – in a big way… I remember getting my first fundraising job with an international
In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed
A fellow Good Worker asked me into her office the other morning to ask for my help. She was struggling with new
After decades of being embarrassed to tell people what we do, likened to used car salesmen, and facing myths that ‘surely you
Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and
One of the first things we like to do with a new client is take them through a donor pyramid building exercise.
I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into
Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a
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