My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
fundraising tools
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
It’s a universal rule in fundraising. One of the first things you might learn when you take a fundraising course or start
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase.
This year is a great time to strengthen your monthly giving program. By focusing your time and energy on monthly giving, you
If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as
You have a copywriting deadline to meet, but how are you supposed to deliver high impact copy, without spending every waking hour
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
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