What A Rainy Day Can Teach You About Legacy Gift Marketing
Raindrops on the roof…my favourite sound of summer. As I write this blog, I have two more days until my July summer
donor communications
Raindrops on the roof…my favourite sound of summer. As I write this blog, I have two more days until my July summer
There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep
This morning, a friend and colleague sent me a sample mailing from a brand-name UK charity that he found interesting. I read
Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their
You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start
I want you to pick up your planned giving brochure – or go to the legacy giving pages on your website –
Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to
Okay, maybe this one isn’t a trend; YET. But I think it will be… Over this summer, I’ve shared the six trends
Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on
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