Storytelling in Fundraising: A Guide for Skeptics
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
donor communications
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
You are likely far from embracing the fall and you’re hopefully still in denial that winter soon follows. But as a fundraiser,
It’s no secret that new donors are worth their weight in gold – sometimes literally (Yes, acquisition campaigns are expensive!). Acquiring a
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client
More of our clients, and charities in general, are dipping their toes (or fully diving in!) to advertising on Facebook. Since we
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
The wait is over! For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further. The 2021 Canadian
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for
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