My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
donor acquisition
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing
This year is a great time to strengthen your monthly giving program. By focusing your time and energy on monthly giving, you
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the
Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems
People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create
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