Welcome to the Age of Authenticity
I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are
direct marketing
I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are
The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes
Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the
As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with
The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to
People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create
My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen
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