How to Get Potential Donors to Open That Envelope
People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create
direct mail
People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create
Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How
When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of
I really like fries. And I really, really like ketchup on my fries. That’s not to say I wouldn’t eat the fry
Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs? Would
The Canada Helps Giving Report 2018 was recently released. If you haven’t had a chance to read it yet, I highly recommend
We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a
Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a
We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off
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