Fundraising Tips & Lessons From 2019 That You Can Apply This Year
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
direct mail
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the
As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail
When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and
SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with
We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want
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