Choosing The Best Imagery For A Killer Direct Mail Campaign
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
direct mail
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!)
The ever-evolving COVID-19 situation is stopping the world in its tracks. Fundraisers should be looking at their planned activities for the next
A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use
The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
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