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How to Write Direct Mail for Donors Who Don’t Read Direct Mail 💌 Here at Good Works, we’re passionate about sharing emotional

Just last week, I read this tweet showed up in my newsfeed. Now admittedly, this is pretty old, but it did offer

All things COVID aside, there’s never been a better time to be Canadian – amiright? Nice, friendly people, free healthcare, gorgeous scenery,

Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?

If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as

You have a copywriting deadline to meet, but how are you supposed to deliver high impact copy, without spending every waking hour

The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt

For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the

A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death

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