annual giving Archives - Page 3 of 7

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I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are

The ever-evolving COVID-19 situation is stopping the world in its tracks. Fundraisers should be looking at their planned activities for the next

A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use

The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes

While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew

I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list

Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign

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