The Legacy Lift – Your Secret to Increasing Annual Revenues
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
annual giving
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
Did you know that of the 86 thousand registered charities in Canada, the overwhelming majority are small charities? Most of them operate
If you stop and think about it for a minute, you can break pretty much all kinds of charitable giving into two
© 2022 GOOD WORKS CO. ALL RIGHTS RESERVED. PRIVACY POLICY.
