Strategic Counsel

Expert consulting with maximum flexibility – get a senior Good Works team member at your fingertips.

Ontario SPCA

Strategic Counsel

Strategic Counsel with Good Works

Are you an island-of-one fundraiser who’s looking for guidance on what to focus on and how to do it? Or maybe you’re a part of a larger team executing fundraising in-house, but you want expert advice to elevate your program? Then you’re the perfect fit for strategic counsel with Good Works.

Coaching and Mentoring: Expand your expertise as a fundraiser as you work closely with your Good Works advisor and learn from them. They’ll share new ideas, contextualize sector trends and your performance, and invite you to re-imagine your program’s status quo.
Campaign Feedback: Get a Good Works lens on your direct mail letter, ad copy, or email creative – and never wonder “How can I make this better?” again!
Personalized Feedback: Your advisor learns your program inside out, from resources, goals, and structure, enabling us to help you set and understand your strategy, and make a plan to bring it to life that custom to you!

Our Strategic Counsel Work

A strategic counsel experience is entirely custom to you! Your contract gives you a set number of hours with your advisor each month, to use however you’d like – for discussion and brainstorming, to review and provide insight into your own work, or even to execute projects for you. You might like:

Weekly check-ins enabling you to hear what our clients are seeing and adapt to the market
Custom deliverables created for your specific challenges, like multi-year modelling or acquisition forecasting
Results analysis to help you deeply understand your program and its opportunities
Nimble project delivery for when surprises pop up!

I learned so much from working with Good Works. They asked the questions that pushed us to do our best work, and combined their expertise with our data to build a plan that really fit who we are and where we’re trying to go. They helped us layer in digital, integrate legacy, and optimize our direct mail program to grow every single year we worked together.

Laura Satin Levin, Manager, Annual Programs at St. Joseph’s Health Centre Toronto

Working With Good Works

We’d love to talk about the fundraising challenges you’re facing, the trends in the sector, the solutions we can bring to the table – you name it! Reach out to book 30-minute, no-commitment discovery discussion with us.

Strategic Counsel

Ontario SPCA