I was drawn to the charitable sector from an early age. While I didn’t know exactly what I wanted to do, I knew a career of helping people would bring meaning and purpose to my life. When I was young I used to help my mom canvass our neighbourhood for donations to the Canadian Cancer Society. I saw firsthand what incredible things can happen when a community comes together.

Like many others in the sector, I fell into fundraising somewhat by chance. My environmental studies background connected me with many non-profit organizations early in my career, but I enrolled in a fundraising Graduate Certificate program on a whim. I was exposed to a world I didn’t know existed… and I was hooked.

I found a profession filled with incredibly passionate individuals – people who work tirelessly to further the causes they care about and make the world a better place. And I’m honoured to work alongside them each day.

I’m particularly drawn to digital fundraising as it provides opportunities to be nimble and timely. When a crisis happens or you have exciting news to share, you can rally your supporters faster than free food disappears from the Good Works kitchen! Digital fundraising is constantly changing as technology evolves and I love the challenge that comes with working in this field.

And when I’m not writing fundraising appeals or helping clients launch a digital ad campaign? You can probably find me in my craft tornado of a spare bedroom attempting a Pinterest-inspired project. Because why buy something for $10 when you can make it yourself with $72 in craft supplies?