CAGP 2025
NTC25
AHP 2025
We know how hard it can be to plan engaging and valuable educational programming. That’s why we’ve put together a speaking session menu that’ll make your life easier.
Our speaking session menu is filled with practical tips, real-life case studies, and actionable takeaways. Some will make you think strategically about a particular issue, and others will give you the chance to develop and flex new skills that you can use right away.
We don’t charge a speaking fee for sessions on this menu – we’re just excited to share our expertise and help fundraisers in your region level up their skills.
If you want to explore this more, send us a message and let us know what session you’re interested in. We also do develop custom training workshops if that piques your curiosity.
If you’ve ever felt the dread of an empty Word Doc and a flashing cursor, or wished that you could get an expert to look over your writing, this session is for you. In this live working session, we invite you to submit your writing: Emails, direct mail letters, cases for support, you name it. We’ll pick a handful at random, hit the “Share Screen” button, and edit them with you live, right there.
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Humans have been telling stories for thousands of years. And now, thanks to advances in neuroscience, we know why! Stories are the way we educate, entertain, persuade, and connect with each other. For the first time, we’re opening up our story lab and providing you with an 8-step guide to perfect storytelling. Ready to craft the ultimate story?
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This session will explore the different generations – both how they give, and what they care about. We’ll break it down from flagship Baby Boomers and trendy Millennials to oft-forgotten Gen X and up-and-coming Gen Z. We’ll dip into neuroscience, demographics, and psychology to understand what makes core groups tick, and help you identify which groups to target.
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Sharpen your pencil, slam a double espresso, and get ready to become a legacy powerhouse! You’ll leave this jam-packed session with a complete understanding of legacy marketing: from donor profiles, to the size of the bequest market in Canada, to the most persuasive messages for prospects, to the digital tools that are opening up the internet to legacy marketers.
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Thanks to neuroscience, we know more than ever about how the brain works. And you know what? A lot of planned giving conventional wisdom runs contrary to how donors actually think. This session shares the most up-to-date knowledge available about why people make legacy gifts – and how you can persuade them to do so!
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This session will break down the concept of the Legacy Factory – the rollercoaster journey that takes a person from suspect, to prospect, to full-blown legacy donor. As a legacy marketer, it’s your job to create that journey – and you’ll learn how Good Works does it, based on 25+ years of experience and guided by real-life examples of successful legacy programs.
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This practical, sample-packed session will focus on your digital legacy toolbox, and you’ll learn how to maximize your website, email program, and lead generation tools for a legacy audience – along with how to integrate them into your offline Legacy Factory, for a seamless donor journey across every channel.
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COVID-19 propelled a huge uptake in will-making – and most of those new wills are being made by Millennials and Gen X. The legacy market has evolved! In this session, we’ll unpack what it means to market legacy giving to a younger target audience. From the impact of their long lifespans on our KPIs, to the way they’ll influence revenue, to the ways we need to evolve our marketing creative and channel choices.
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This practical session will give you the tools you need to build your own custom legacy
stewardship program that integrates best practices with a donor-centered approach to
deepening the giving experience. We’ll focus on the opportunities that exist beyond just
retention, and you’ll learn how they’ll benefit both you and the donor – along with how to integrate them into your existing stewardship practices.
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With more than 1.85 million widowed people in Canada, this session – led by a widow – aims to demystify both death and widowhood. We’ll give you practical tips to help guide you in your work and conversations with widowed donors. With love, compassion and humour, we will explore issues of death, grief, spousal loss, and speak candidly about the role of planned giving in creating a legacy for deceased loved ones.
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Death is universally shared and we’re all going to experience it. Yet, we put death comfortably behind a curtain to let others deal with the messy and awkward reality. So, the legacy fundraising professional has a tough job: to work with donors to imagine “what ifs” after their certain demise and have them get excited about it. Yikes! Venture into death-related conversation with confidence. You might even use the “d” word!
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In this super-practical, sample-packed session, we’ll explore the complete prospect journey, starting with clever audience targeting (including modelling from your very own file) right through messaging, qualifying a lead and designing donor journeys so you see how it all fits together for planned giving. We’ll talk about developing creative that stands out, using best-practice legacy language and design techniques, and realistic budgets. We’ll also unpack the key performance indicators you can use to measure your legacy successes.
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In this session, you will learn how to fully integrate stewardship into your fundraising campaign to deepen donor connections, increase revenue through retention, and reduce your own workload through a multi-channel approach. But we won’t just tell you how to do it – we’ll show you how it’s done, with plenty of real-life examples from charities of all shapes, sizes, and causes.
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Direct mail accounts for 20% of all fundraised revenue, and more than 33% of Canadians give through the mail. This session will help take advantage of this reliable revenue stream! In just one hour, you’ll learn 60 proven tools and tricks that you can use to make your next direct mail campaign a winner.
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Direct mail has been around for more than 200 years. But donor tastes are changing and your mail must be constantly improving. Learn the key concepts of testing, along with practical tips so you can test with confidence. And, as every seasoned direct mail
fundraiser knows, when you test properly, your revenue grows!
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In this session, you’re going to be given practical tips based on actual examples! This includes tips on channel integration, package design, storytelling, segmentation, the all important offer, reply device strategy and stewardship. At the end of the session, you’ll have some easy and proven tips to immediately deepen your donor engagement and take your campaign to the next level.
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Today’s donor expects the same seamless, cross-channel communications from the charities they engage with as they do from for-profit businesses they buy from. In this sample-packed session, we’ll explore ways to bring your direct mail online – with almost no investment required.
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In this workshop, you’ll get a crash course on digital acquisition, from how you know you’re ready to grow, to the platforms and tools you can use to find and convert leads to loyal donors. Plus, we’ll work together to help you build a powerful lead generation offer that you can launch when you get back to your desk!
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If you want a donor’s attention in the inbox – and to raise way more money online – then this is your session. We’ll dissect real emails to identify what worked and what you can steal for yourself. You’ll walk away with tips you can implement in your next fundraising email, no matter your list size, email program, or digital know-how.
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Geared for digital novices, this interactive session will show participants how to plan, build, measure, and optimize a digital-first annual fundraising program. Using real examples and lessons learned from a digital-first program, we will walk through an annual calendar template and give examples of the ideal mix of appeals and stewardship touchpoints.
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This NTEN course, led by Holly Wagg, explores the neuroscience behind legacy giving—why people choose to leave charitable gifts in their wills. You’ll learn how aging affects donor decision-making and how to craft compelling legacy messages that resonate.
