Calling all Canadian direct mail fundraisers! The seventh annual all-Canadian Direct Mail Benchmarks Report is back, and you’re invited! Interested in sharing your 2024 results to create the Benchmarks you know and love?
Sign-up to get all the details delivered straight to your inbox.
The more charities participate, the more data we’ll have, and the more meaningful the report will be to you. It all adds up to incredible insights on how direct mail is doing in Canada. That makes your participation a win-win-win situation!
Frequently Asked Questions About DM Benchmarks
Got questions about what it takes to participate in DM Benchmarks? We’ve got answers! And if your question isn’t below, you can always reach out and ask !
“What do you need from me?”
Your high-level direct mail results, including gross revenue, hard costs, number of donors, and number of gifts! Once you sign up, we’ll be in touch with more information about the nitty-gritty.
“Do you need personal donor info?”
We don’t require any personal donor information, only overall program numbers.
“When will I hear from you again?”
We’ll reach out beginning February 3rd to walk you through submitting your data, using our handy form.
“What’s the data input deadline?”
We’ll need your data uploaded by February 28th, 2025.
“What’s in it for my organization?”
- You’ll receive a custom Benchmarks report so you can see how your direct mail program measures up against the rest of the sector.
- You could win a 30-minute debrief with a Good Works expert! That’s right—insights, strategies, and direct mail know-how designed just for you.
- You’ll make a BIG impact on the sector! Your data helps shape the only report of its kind in Canada, supporting fundraisers across the country.
We hope you’ll help us build the next Direct Mail Benchmarks report.