How does your Direct Mail program measure up?
For the third time, we’re sharing Canada’s Direct Mail benchmarks.
This report gives you a fast and easy way to do a check-up on your direct mail program’s performance.
We’ve identified the metrics that matter most to fundraisers like you – from average gift and response rates, to gift frequency and total revenue raised. You’ll discover where you’re outperforming the sector, where you’re right on target, and where you’ve got faults that you need to shore up (hint: Good Works can help!).
With direct mail benchmarks made especially for Canadian charities, you’ll be able to build and grow the sustainable, thriving program of your dreams!
