What worked so well? Our mid-level package used the exact same story, ask and offer, including a matching gift, as the house

Our plan to use a very visual outer envelope was a little risky as it was much more provocative than donors were

The Ontario SPCA & Humane Society had been working with Good Works to refine and integrate their annual, digital, and legacy programs.

As with other renewal mailers, we knew it was important to report back to donors – but we wanted to do it

We wanted this package to pop out against the dark and gloomy appeals that were populating our mailboxes in 2020. We were