Integrated Fundraising

Smart strategies that activate the synergy of online and offline tactics to create standout giving experiences.

The Ottawa Mission

Integrated Fundraising

Integrated Fundraising with Good Works

Today’s donor expects the same seamless integration from the charities they give to, as they get from the businesses they interact with. Good Works takes a truly integrated approach to fundraising, from planning to performance, grounded in an understanding that every touchpoint works in harmony to drive overall campaign results.

Micro Campaigns: Good Works creates familiarity and cohesion in-market, while ensuring that the campaign feels totally platform-authentic, by grounding in a single story over multiple channels.
Holistic Data Analysis: We help you understand the big picture of your results, taking a 360-degree analysis of campaign performance rather than outdated first-touch or last-touch attribution methods, to give you a real and accurate understanding of outcomes.
Maximizing ROI: Increase return and foster growth as every channel improves the outcomes of the others when the messaging is seamless.

Our Integrated Fundraising Work

Integrated fundraising means taking a single message, and a single story, and adapting it adapting it for the mix of channels each individual donor prefers. Good Works aims for a surround-sound donor experience that wraps donors and prospects into your campaign and makes them feel like part of it.

Multi-channel campaign concepts
SMS and digital advertising
Budgeting and target-setting
Renewal and acquisition mailings
Email and ads cultivation
Real-time and dashboard reporting

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