Digital Fundraising

Telling your stories through email, ads, and texting that transform virtual connections into lasting donor relationships.

Tree Canada

Digital Fundraising

Digital Fundraising with Good Works

Looking to level up a mature mail program with digital tactics? Or, maybe you’re seeking to optimize and innovate your online fundraising? Good Works can support you at every stage of digital growth!

Engaging Your Supporters: Good Works can help you become a charity of choice with your online donors. Our approach focuses on building long-term value through relationships, using email, digital advertising, and SMS to make your work feel real, tangible, and impactful.
Reaching New Audiences: Good Works uses data mining and profiling to seek out new audiences with a deep values or identity connection to your work. Then, we use innovative ad placements to serve your best prospects, the right message.
Optimizing and Testing: From major overhauls to small-but-mighty tweaks, we can help you fine-tune your giving experience to maximize every dollar invested into your digital program.

Our Digital Fundraising Work

Good Works unlocks your charity’s fundraising potential by combining technological expertise with a relational approach to fundraising. We use digital tools to bring your charity’s story to life in all its complexity, leading to digital campaigns that really resonate with your donor’s identities and values. Our digital fundraising includes:

Email
Ad buys on Meta, Google, LinkedIn, Tiktok, YouTube, and more (programmatic ads)
Lead Generation & List Growth
SMS Fundraising
Annual planning, modelling & strategy
Website landing page copy development

Good Works are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years, and none of them even come close to Good Works.

Sarah Asgari, Director of Development at Liver Canada