How To Map Out Your Creative Plan
One of the first things I talk about with clients is the stories they have to tell. I ask them to think
Fundraising Fundamentals
One of the first things I talk about with clients is the stories they have to tell. I ask them to think
After decades of being embarrassed to tell people what we do, likened to used car salesmen, and facing myths that ‘surely you
I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into
Writing is vital to fundraising. Direct mail, thank you letters, emails, social posting, brochures, event invites – you name it, it needs
Many, if not most, of us who are watching the American presidential campaign are bewildered. We’re totally perplexed and confused at how
Many (if not most) of us who write fundraising communications materials obsess about WHAT we’re going to say. We want our content
I’m sure you remember grade four art class like I do. As kids, we were taught that the thousands of colours, shades
Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in
Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to
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