3 Data Gems to Better Personalize Your Donor Asks
Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to
Fundraising Fundamentals
Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to
“We want more monthly donors.” That’s a common request I hear from various charities across Canada. And it’s a great goal to
I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we
We fundraisers live in the world of persuasion. That’s our job – to persuade folks to action, make donations, sign petitions, volunteer,
A couple of weeks ago, I wrote about an experience I had at the Nonprofit Storytelling Conference in San Diego back in
It’s hard to believe that the Nonprofit Storytelling Conference was just two weeks ago, because it kind of feels like two months.
Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on
STEWARD: One whose job is to manage the property or finances of another. I want to bring you into a classic conversation
The to-do list of a fundraiser never ends – and our budgets don’t always quite line up with all the tasks we
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