Beyond the Big Day: Maximizing the Momentum of Giving Tuesday
The Power of Giving Tuesday What started in 2012 as a modest initiative by the 92nd Street Y in New York City to counteract the consumerism of Black Friday and Cyber Monday has grown into a global movement. By 2013, CanadaHelps brought the campaign to Canada, and today, Giving Tuesday is celebrated in over 90 […]
The Art of Integration
There’s a painting in my office that I bought it at Holly’s wedding back in 2019. It’s a portrait of a woman gazing wistfully into the distance. The work is almost abstract. All the individual swoops and swooshes of paint come together to make her face. If you look too closely, the portrait is lost. […]
What a Pig and an Elephant can teach you about readability
If you have younger children in your life, you might be familiar with the Elephant and Piggie books. It’s a cute series following the silly antics of a cartoon Elephant named Gerald and a Pig named…Piggie (stay with me). My 8-year-old twin boys can’t get enough of them. And to be honest, I’m a pretty […]
Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your donor. It can be a hard truth, I know! But at the end of the day, it doesn’t matter what I like, what you like, or what your CEO likes; it matters what […]
How To Build A Fundraising Story Bank In 7 Easy Steps
Even though this blog about how to build a fundraising story bank is coming up on five years old, it’s still as relevant as ever. I believe that stories are the most persuasive tool in our box when we tell them right. It’s also been our experience at Good Works that our clients who can generate […]
Practical year-end fundraising tips from our office to yours
It’s time: we’re headed into the calendar year-end. If you’re anything like us, the chaos is in full swing! So, let us bring some calm to the chaos. Here are some insights and practical year-end fundraising tips from across our team to make your year-end a little less stressful. Trust your strategic fundraising schedule. You […]
Your integrated fundraising campaign puzzle and the big picture
Your integrated fundraising campaign is like a puzzle. Each piece – the great story, the channels you choose to deliver that story, the clear and compelling call to donate; all of that and more – comes together to create a big picture (that is, a powerful giving experience for your donors!). But there’s another ‘big […]
New Year Resolutions for Fundraisers in 2022
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to be a bit more “chill” this year (as my husband would put it). So instead of stressing about my resolution-sharing-tardiness, I’m going to dedicate this post to the fundraisers who are still recovering […]
Should you use Facebook’s dynamic creative for your next fundraising campaign?
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel integration being the name of the game these days, charities of every shape and size are learning how to use social media to connect and communicate with their donors. Thus, while Facebook’s dynamic […]
A 7-point guide to kick-starting your mid-level program!
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few times in the last few years. But there is so much information out there, how do you make sense of it all? Fear not! My hard-won, 7-step guide to kick-starting your mid-level program […]