What Makes A Successful Direct Mail Reply Coupon
The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends
Direct Mail
The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends
Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong
Let’s face it – there are a lot of moving parts when you plan a direct mail campaign. It’s easy to become overwhelmed
Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in
You’ve created a Direct Mail plan and gotten the budget approved. You’ve harassed your data guy, the graphic designer, and the print
UPDATE 10 (August 17, 9:30 AM ): It’s been quiet for some time, but we’re now hearing rumblings from both Canada Post and
I’m amazed at the number of organizations I talk to who have only ever sent out appeals signed by their Executive Director
The printer and the mail house have come through for your client. Stock arrives on time, the laser lives have been signed
When you think about your direct mail program, I’m willing to bet that unrestricted revenue is a huge consideration. Would you agree?
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