How To Create An Unbeatable Fundraising Brochure
In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed
Direct Mail
In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed
One of the first things I talk about with clients is the stories they have to tell. I ask them to think
Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and
Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What
The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking
You know the old adage: if you don’t ask your donors to give, they won’t! How much then is an appropriate, thoughtful
The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends
Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong
Let’s face it – there are a lot of moving parts when you plan a direct mail campaign. It’s easy to become overwhelmed
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