Direct Mail: Why Should You Invest?
All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than
Direct Mail
All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than
I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we
(And what you can do to have the force be with you!) In a perfect world, the planets would be in constant
In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed
One of the first things I talk about with clients is the stories they have to tell. I ask them to think
Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and
Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What
The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking
You know the old adage: if you don’t ask your donors to give, they won’t! How much then is an appropriate, thoughtful
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