Direct Mail Archives - Page 6 of 13

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Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign

Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct

I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail

When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and

SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with

We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want

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Ottawa, ON
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