Design Fundamentals for Your Direct Mail Campaigns
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
Direct Mail
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail
When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and
SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with
We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want
People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create
We’ve all been there. Staring at the flashing cursor on a white page, biting your nails and pacing the floor in an
When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of
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