When It Comes To Direct Mail – Does The Size Of Your Program Matter?
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Direct Mail
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use
The world of a direct mail fundraiser can be lonely at times, am I right? Our more digitally-inclined colleagues roll their eyes
If you haven’t already heard, Good Works will deliver the second edition of its direct mail benchmarks report in 2020 – with
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
With the arrival of the new year comes changes to Canada Post services and pricing. Here is a summary of the changes
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