The Legacy Lift – Your Secret to Increasing Annual Revenues
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their legacy giving program. Legacy & Planned Giving Inertia Often, the reason for not ramping up legacy gift fundraising is the fear that annual donors will stop giving once they’ve made their bequests. This […]
Direct Mail: Alive and Well!
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death knell for the printing industry. It was assumed that books and manuals, for example, would all be saved to servers and floppy disks (ha! remember those?), and no one would want to buy […]
Choosing The Best Imagery For A Killer Direct Mail Campaign
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered around compelling stories that engage readers and show why a cause matters. This is what fuels donations. The imagery that’s used in a package is an important part of the process. Photographs are […]
When It Comes To Direct Mail – Does The Size Of Your Program Matter?
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll forgive you! (But it is a rather good poolside read, if you want to download it here.) We gathered data from 52 incredible organizations across the country, and uncovered Canadian-specific benchmarks for things […]
Search For New Donors The Smart Way
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great our stewardship and retention efforts are, the fact remains that we need to replenish about a third of our direct response donor base annually if we want to avoid shrinking our donor pool. […]
Welcome to 2020 DM Benchmarks!
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it – for free – right here. (SOME OF) THE HIGHLIGHTS Direct mail revenue is GROWING in Canada! Direct mail revenues grew in 2019 by more than 5% from the previous year. And average […]