A Smart Way Forward
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
Direct Mail
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
It’s August. For some, that means sweltering days spent in the pool, in the lake, or in the air conditioning. But for
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
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