What exactly is the best way to convert online leads?
I’m an information gatherer. I like to read, and think, and mull. I like to be over-informed. That’s why I like to
Digital
I’m an information gatherer. I like to read, and think, and mull. I like to be over-informed. That’s why I like to
Is email dead? I should think not! Nearly 1/3 of all online donations can be sourced back to email. When presented with
As more and more charities begin integrate online programs with direct mail, it’s crucial that you make it easy and simple for
My colleagues and I at Good Works have been preaching the power of storytelling in philanthropy for years now. We’ve learned from
Smartphone penetration is nearing 50% in Canada. But there’s been a 24% decrease in the number of organizations with an active text-to-give
I’m just back from the inaugural AFP TechKnow Conference, which took place earlier this week in Orlando. It was a jam-packed few
What is the first thing that you think of when you hear the phrase “online fundraising”? If you’re like most of the
Each month the Web 2.0 jury reviews the website of a selected Canadian charity, focusing on its fundraising effectiveness. It’s a chance
Bet that caught your attention. Unfortunately, a short article is never going to turn you into a social media fundraising superstar. But it can
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