The Silver Linings of Email Unsubscribes
Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain
Digital
Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain
You want to give your subscribers an awesome experience as a part of your email list. You want to send them super
Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to
The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking
It’s just not enough anymore to send a piece of direct mail and hope for the best. We’re living in the digital
Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of
Occasionally my wife will send me an email asking if we can donate to a particular cause. For the most part, like
Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter:
Increasingly in the sector, we’re being called upon to use our data more. Data can tell us a lot of things. It
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