A Smart Way Forward
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
Digital
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around
As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact
Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off
If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all,
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to
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