The 6 Ingredients You Need To Build A Digital Fundraising Program
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or it’s just not going to work! No smooth round top, no bubbly little feet, no crispy outside and chewy inside. Sure, it might still be tasty – but it won’t be as good […]
What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around how the virus could be spread took hold, many donors continued giving through the mail. Even more started giving online. Many of the non-profits we work with are reporting unprecedented online giving and […]
Put Your Legacy Website to Work: Key Content In A Pandemic
As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact isn’t quite what most of us expected! After all, we know that legacy giving is all about death avoidance, and that the pandemic was putting mortality front-and-center in donor’s brains. So, we expected […]