Lifetime Value – the Only Metric You Need!
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone
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3 Data Gems to Better Personalize Your Donor Asks
Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to
The 5 Handiest Free Tools for Fundraisers
The to-do list of a fundraiser never ends – and our budgets don’t always quite line up with all the tasks we
Data Mining For Gold: How To Reactivate Long-Lapsed Donors
Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the
3 Key Indicators Of Mid-Level Giving Success
One of the first things we like to do with a new client is take them through a donor pyramid building exercise.
What I Wish I Knew Starting Out In Fundraising, Or: How To Analyze Direct Mail Results
When I first started working at a charity, Excel spreadsheets caused me to break out into a cold sweat. I will also
Benchmark Your Digital Performance Against Yourself
Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of
5 Easy Ways To Get Multi-Channel Working For You
May is the month we’ve all been patiently waiting for. We’ve endured the April showers and we’re more than ready to welcome
Powerful Digital Metrics Every Fundraiser Should Use
Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter:
