The Art of Integration
There’s a painting in my office that I bought it at Holly’s wedding back in 2019. It’s a portrait of a woman gazing wistfully into the distance. The work is almost abstract. All the individual swoops and swooshes of paint come together to make her face. If you look too closely, the portrait is lost. […]
Reflecting on 20 years of legacy fundraising at Good Works
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It was June of 2002, and I was listening to a presentation by Ken Ramsay – one of the early experts in Canadian planned giving. As Ken was encouraging the charity fundraisers in the […]
Consider Your Donor Database Movement While You Plan for the Future
Let me start off by apologizing for the bad news that I am about to share; summer is coming to an end. Sorry about that, but it’s true. The days are getting shorter, Labour Day has come and gone, the nights are getting cooler. All evidence supports my statement. It won’t be long now before […]
Unlocking the Power of Donor Surveys
What single, magical tool can help you generate revenue, deepen donor loyalty, uncover donor interests, upgrade giving, AND find new leads? You guessed it: donor surveys. That’s exactly what I spoke about at this year’s Nonprofit Technology Conference, alongside Crystal Mahon of STARS Air Ambulance. We took a deep dive into how to build donor […]
Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile ingredients that go into the recipe. Things like the story and the artwork are important, don’t get me wrong… Important Ingredients That Make The Cake Rise For the sake of this baking metaphor, […]
When Things Go Off The Rails – and they surely will, at some point!
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing errors happen. Like, the lettershop calls and the postal indicia on the envelope is too small. Meaning it might not be accepted for induction by Canada Post. Or BAM! – a Neighbourhood Mail […]