What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around
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Choosing The Best Imagery For A Killer Direct Mail Campaign
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
When It Comes To Direct Mail – Does The Size Of Your Program Matter?
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Search For New Donors The Smart Way
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
Welcome to 2020 DM Benchmarks!
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
Get Real: 3 Practical Stewardship Tips For Small Charities
Did you know that of the 86 thousand registered charities in Canada, the overwhelming majority are small charities? Most of them operate
Put Your Legacy Website to Work: Key Content In A Pandemic
As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact
Big Fish, Small Fish
We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!)
Unplanning Planned Giving
If you stop and think about it for a minute, you can break pretty much all kinds of charitable giving into two
