Don’t Go Breaking My (Direct Mail Loving) Heart
How to Write Direct Mail for Donors Who Don’t Read Direct Mail 💌 Here at Good Works, we’re passionate about sharing emotional
383 results
Your Donors’ Search for Immortality
Here’s a fact you’ve probably never considered before: we human beings are the only species on earth that lives with the knowledge
Your Guide to the Recent Canada Post Service Changes
In case you missed it, Canada Post made some changes earlier this year that may affect your direct mail program. If you’re
3 Metrics to Help Drive Your Fundraising Performance
If you don’t know the destination, how will you know when you get there? It seems we spend a lot of time
How You Feel About Death Is Impacting Your Fundraising
They say that your relationship with money impacts your fundraising. What you learned about money growing up, how you feel about people
3 Email Segments You Need To Start Using Today
You’re a fundraiser in today’s digital world. You already know that email is an incredibly cost-effective way to get your message out
How Aging Changes The Way We Read Mail
Just last week, I read this tweet showed up in my newsfeed. Now admittedly, this is pretty old, but it did offer
Direct Mail In Canada: Where It’s Been, And Where It’s Going
All things COVID aside, there’s never been a better time to be Canadian – amiright? Nice, friendly people, free healthcare, gorgeous scenery,
Your Story Is Worth Its Weight In Gold!
Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?
