The Quest for Delighted Donors
I was out to dinner with my sister Nancy recently, and as we sat chatting, waiting for our orders to arrive we
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Lazy Language Rant
So I’m driving in my car last Sunday, listening to the Buffalo Bills game on the radio. During a commercial break, the
Ten words that will build trust
I’m a big fan of the blog, Neuromarketing: Where Brain Science and Marketing Meet (well, I’m generally a big fan of any
Never Give Up
This summer a family of beavers moved to our river, about 1km upstream from my place. They promptly took to gnashing down
Harleys & iPhones
Why do Harley Davidson motorcycles and Apple iPhones truly stand out today? And what makes the marketing efforts of Geico insurance and
