Finding Your Hidden Heroes [Infographic]
HERO giving is all about tapping the extraordinary potential of the everyday donor. We created this nifty infographic to illustrate a simple
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How to Gather, Write and Publish Your Donor Stories
I just finished my CAGP Webinar Wednesday session on how to gather, write and publish your donor stories. And, like I advised
20 Ways to Build Donor Loyalty
On February 8, The Agitator ran a blog titled “Ten Ways to Build Donor Loyalty.” Here was the list they posted: Listen
Nobody Wants to Count Your Candles
I was settling in at my laptop, all ready to write a monthly tip about the four essentials of direct response fundraising.
Create a URL Redirect to Your Online Donation Form
As more and more charities begin integrate online programs with direct mail, it’s crucial that you make it easy and simple for
Getting Stories Half-Right
My colleagues and I at Good Works have been preaching the power of storytelling in philanthropy for years now. We’ve learned from
Writing – the least important, most important thing
“We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most
Raising $1,000+ gifts by mail
Community leader, visionary philanthropist – whatever title you choose when approaching some of your most generous and loyal donors by mail –
I’m Currently Out of the Office, So Fend for Yourself
Let me tell you a little secret: I collect out-of-office email messages. In fact, I have special folders in my inbox for
