Thinking About Donor Retention?
If you’ve been to a fundraising conference lately, read an article or blog, or chatted with your colleagues you’ll know that retention
386 results
Babies and Bathwater
You know the old saying “Don’t throw the baby out with the bathwater.” I want you to be mindful of that bit
What exactly is the best way to convert online leads?
I’m an information gatherer. I like to read, and think, and mull. I like to be over-informed. That’s why I like to
3 Simple Rules for Your Next Crisis
Like most Canadians, I’ve been following the saga of the Tory Senators spending scandal, the resignation of the Prime Minister’s Chief of
Create a Warm Welcome for New Donors
The latest statistics show that overall donor retention sits at about 40%. Yep, you read that right: you can expect to lose,
More Than Just A Donate Button: The Anatomy of Successful Email Fundraising Campaigns
Is email dead? I should think not! Nearly 1/3 of all online donations can be sourced back to email. When presented with
The Fundraiser’s Challenge of the Decade
In my humble opinion, the greatest psycho-social divides in society are based on age. More specifically, we as a population are made
Leah’s Super Duper Awesome Tourist Guide for CAGP Conference Attendees
When you received the initial announcement about the 2013 CAGP National Conference, you can be forgiven for being a little mystified. Gatineau?
The “S” Word
This month’s tip is all about the single biggest problem facing direct response fundraisers today. That problem – pretty much across the
