Multichannel Marketing – Donors Want Choice
Despite what you may have heard, direct mail is not dying or dead – not even in light of Canada Post’s looming
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Where’s YOUR Storefront?
Imagine for a moment that you’re no longer a fundraiser for a charity. Imagine instead that you own a vintage clothing shop
Replace Third Person Anonymous with First Person Singular
One of the first lessons we’re taught as fundraisers is that “people give to people.” After more than 25 years in the fundraising world,
It’s all about the data!
Although many of us may have started the year in a bit of a stupor from all of the good food and
How to plan for success in spite of Canada Post
Canada Post’s recent announcement that it’s planning to phase out door-to-door delivery and increase the cost of a stamp exponentially surprised everyone.
Take the Survey! State of the Canadian Web Nation
Is your charity’s website terrific? Does it suck? How do you know? For the first time Good Works and Envision Online Media
Think Like a Fundraiser, Feel Like a Donor
I believe that to be great fundraisers, we have to work at understanding the donor experience. We have to relate to donors
The Communications Two-Step
I want to share an epiphany with you – one that’s only taken me about 30 years to figure out. And, as
5 Tips for Better Legacy Website Copy
Do you have a planned giving section on your website? If you do, does it even start to reflect the donor’s ACTUAL
