The 5-Word Legacy: what are YOUR five words?
In a bit of insight often attributed to both Hemingway and Banksy (but probably originating from neither artist), there’s an idea that
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The 2023 Canadian Direct Mail Benchmarks Report is here
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle
Why Do Benchmarks Matter to YOU?
Soon my fellow Good Workers and I will be releasing this year’s Canadian Direct Mail Benchmarks Report. As I was looking a
Your 2022 Canadian Direct Mail Benchmarks Report Is Here
Are you wondering how direct mail fared in the second year of the pandemic? Are you looking for reliable, Canadian-made direct mail
When To Give Your Donors What They Want (And When Not!)
Here at Good Works, we’re all about relationships — more specifically, the relationships you build with your donors. We always encourage our
New Year Resolutions for Fundraisers in 2022
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to
How To Analyze Your Direct Mail Performance in 2021
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head
Navigating Direct Mail Production in 2022
As we approach the end of 2021, our uncertain future seems more uncertain than it has before. As if the emergence of
Should you use Facebook’s dynamic creative for your next fundraising campaign?
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel
