How To Be A Great Legacy Fundraiser
I’ve invested myself in the world of legacy giving for some fifteen years now. Over those years, one simple truth has become
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4 No-Fail Tips for Easy Editing
You can write the most emotional letter, grateful thanks, or snappy email in the entire world – but it can all be
Fran’s Magic Formula For Sure-Fire Stewardship
Before I became a partner at Good Works, I was a client (twice in fact!). Way back in 1989, Good Works was
Is Donor Recognition Really That Useful?
Why do we things the way we do? It’s a question we sometimes forget to ask ourselves, but it’s an important one.
The First 5 Steps of a Successful Fundraising Plan
So you’re asking yourself: I need a fundraising plan. Where do I start? Research has shown that organizations with a fundraising plan
Residual Gifts: The Only ‘How To Give’ You Need
In a world of why, sometimes a little how makes a big difference! If you know me much at all, you’re probably aware of
Crisis Management: When Direct Mail Is Not So Direct!
The printer and the mail house have come through for your client. Stock arrives on time, the laser lives have been signed
The Truth About Restricted Revenue In Direct Mail
When you think about your direct mail program, I’m willing to bet that unrestricted revenue is a huge consideration. Would you agree?
Are You Undermining Your Thank You Letters?
Thank you letters are a funny thing. Everyone knows they’re a golden opportunity for building loyalty and making donors feel warm and
