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Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of

As fundraisers, we’re working months ahead. We write Christmas letters in June. Mother’s Day appeals get drafted in November. We have spring

Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to

Occasionally my wife will send me an email asking if we can donate to a particular cause. For the most part, like

Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support

I’ve talked to hundreds of fundraisers about legacy giving over the years. As a rule, we know that there’s lots of money

Let’s face it – there are a lot of moving parts when you plan a direct mail campaign. It’s easy to become overwhelmed

A case for support might be one of the most in-depth, and earliest, touches a prospect has with your charity. Are you

Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in

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