The 4 Primary Colours Of The Heart
I’m sure you remember grade four art class like I do. As kids, we were taught that the thousands of colours, shades
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How To Get Your Direct Mail Envelope Opened
Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong
4 Ways To Be More Relevant To Your Donors
Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in
Benchmark Your Digital Performance Against Yourself
Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of
Should You Talk About A Tragedy?
As fundraisers, we’re working months ahead. We write Christmas letters in June. Mother’s Day appeals get drafted in November. We have spring
Writing As A Persuasive Art
Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to
Case Study: Starlight Children’s Foundation Canada’s Ward + Robe Video Campaign
Occasionally my wife will send me an email asking if we can donate to a particular cause. For the most part, like
Are You Stuck In A Special Events Black Hole?
Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support
How To Pop The Legacy Question The Right Way
I’ve talked to hundreds of fundraisers about legacy giving over the years. As a rule, we know that there’s lots of money
