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Like you, I get a lot of email. Like, a lot. So much that a few years ago I started unsubscribing to

I’ve been immersed in the world of charitable bequests since my fellow Good Workers and I conducted our first donor poll on

The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends

It’s just not enough anymore to send a piece of direct mail and hope for the best. We’re living in the digital

Let’s now move from last time’s explanation of what primary emotions are, and why they’re so important – to a brief show

Many (if not most) of us who write fundraising communications materials obsess about WHAT we’re going to say. We want our content

I’m sure you remember grade four art class like I do. As kids, we were taught that the thousands of colours, shades

Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong

Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in

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